“Feel like a woman, wear a dress,” says iconic designer Diane von Furstenberg, who launched her eponymous label in the early ’70s. Here, we look at one of the most historic and iconic pieces of cult fashion: the DVF wrap dress.

Few designers are more famous for their dresses than Diane Von Furstenberg and nearly four decades after it was first created, the DVF wrap dress remains as compelling now as it ever was. In the early days of its inception, Von Furstenberg joked that a zipless dress meant you could slip it on quietly when you wanted to make a swift exit from a sleeping man and even now, in 2017; that bold sentiment still feels ahead of its time.

Von Furstenberg though has always stated that her brand sells confidence – “confidence comes from comfort, as much as from glamour.” She explains that female designers who dress women in jersey such as Coco Chanel, Donna Karen and herself do so “because we know it feels great and lets you get on with your day, and we care about that.”

The perfect piece for the modern woman, the DVF wrap dress combines beauty and practicality –  effortlessly taking you from the office to after work drinks, without compromising on femininity.

“The Dress” as it is referred to around her design studio, was first sold for $90 in 1973 – now it costs up to 3 times that! Thanks to the beauty of designer re-sale though, you can own and feel incredible in a DVF wrap dress, without having to break the budget. Shop our collection here.

 

The DVF Wrap Dress

 

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